Ads that pay
for themselves.
Google Ads managed by humans, not black-box automation. Strategy, weekly optimisation and transparent reporting focused on ROAS.
Account performance - last 30 days
Illustrative from a representative client account
What you get
Management that earns its fee
Campaign Strategy
Keyword research, audience targeting and competitor analysis before a single penny is spent.
ROAS-Focused
We optimise for return on ad spend, not just clicks. Every decision is tied back to revenue or leads.
Weekly Optimisation
Bids, negative keywords, ad copy and landing pages reviewed and adjusted every week.
Conversion Tracking
Phone calls, form submissions, purchases and micro-conversions tracked correctly from day one.
Ad Copy Testing
Responsive Search Ads tested with multiple headlines and descriptions. Winning variants scaled.
Budget Transparency
You own the ad account. You see every pound spent, where it went and what it returned.
Campaign types
We run every campaign type
Search Campaigns
Show ads to users actively searching for what you offer. Highest intent, fastest route to qualified leads.
Shopping Campaigns
Product-level ads with images and prices for ecommerce. Google Shopping and Performance Max.
Display & Remarketing
Re-engage past visitors and reach new audiences across the Google Display Network.
YouTube Ads
Skippable and non-skippable video ads for brand awareness and retargeting at scale.
Results
What clients see
4.8×
Average ROAS across all client accounts
62%
Average reduction in cost per lead (vs. prior agency)
$399
Management fee starting price per month
< 7 days
Campaign launch time from brief
FAQs
Google Ads questions answered
What is ROAS and why does it matter?
ROAS is return on ad spend - for every $1 you spend on ads, how many pounds do you get back in revenue. A 4× ROAS means $4 returned for every $1 spent. We use this as our primary optimisation target.
How much should I spend on ads?
It depends on your industry and goals. We'll recommend a minimum viable budget based on your average order value or lead value. Most clients start at $1,000–3,000/mo in ad spend.
Do I own my Google Ads account?
Yes, always. Your account, your data. We manage it as an admin, but you retain full ownership and can take it back at any time.
How quickly can campaigns go live?
We typically launch campaigns within 5–7 days of brief approval. Shopping campaigns need a product feed set up first - typically 7–10 days.
What's included in the management fee?
Campaign setup or audit, keyword research, ad copy writing, weekly optimisation, conversion tracking and monthly reporting. Ad spend is billed separately to Google directly.
Do you run Facebook or LinkedIn ads?
Our primary expertise is Google Ads. For social advertising, we'd typically manage Meta and LinkedIn campaigns as part of the Growth Retainer package.
Get a free account audit.
We'll review your existing campaigns - or tell you exactly what a new campaign needs to be profitable.