From 8-Second Load Times to 47% More Mobile Conversions

The challenge

Legacy WooCommerce store loading in 8 seconds, losing 60% of mobile visitors before checkout.

Our approach

• Migrated the store to NVMe-backed hosting with server-level caching, replacing an oversold shared hosting plan.
• Audited the plugin stack and removed 14 unused or conflicting plugins that were bloating every page load.
• Converted images to next-gen formats with lazy loading, and put static assets behind a CDN.
• Simplified the checkout flow from five steps down to three to reduce drop-off on top of the speed gains.

Services used