Faster site.
Better rankings. More sales.
A 1-second delay in page load time reduces conversions by 7%. We audit, fix and measure - with before-and-after scores you can verify yourself.
Before & after - typical result
Composite from 6 ecommerce sites optimised in 2024
What we optimise
Every layer of performance
Core Web Vitals
Fix LCP, INP and CLS scores to meet Google's page experience signals and improve organic rankings.
Lighthouse Audits
Full Lighthouse audit across performance, accessibility, best practices and SEO. Prioritised fix list delivered.
Image Optimisation
Convert to WebP/AVIF, implement lazy loading and responsive srcsets. Often the biggest single win.
Server & Caching
OPcache, Redis, CDN configuration and TTFB reduction. Fast server response before any code runs.
Mobile Performance
Separate mobile audit and optimisation. Google mobile-first indexing means mobile scores matter most.
Before & After Report
Lighthouse and CWV scores measured before and after. You'll see exactly what changed and by how much.
Core Web Vitals
The three signals Google measures
Largest Contentful Paint
Good: < 2.5sHow quickly the largest visible element loads. Fix: server speed, preload hero image, CDN.
Interaction to Next Paint
Good: < 200msHow fast the page responds to interactions. Fix: reduce JavaScript execution and main thread blocking.
Cumulative Layout Shift
Good: < 0.1Visual stability - elements jumping around as the page loads. Fix: size attributes on images and embeds.
FAQs
Performance questions answered
How much will performance optimisation improve my rankings?
Page experience is a ranking signal, not a guarantee. Fixing a 40/100 Lighthouse score to 90+ typically has a measurable positive impact, especially on mobile. It also directly improves conversion rates.
How long does a performance audit take?
Audit delivery takes 2–3 business days. Implementation time depends on what's found - simple image and caching fixes take 1–2 days; JavaScript refactoring can take a week.
Do you optimise WordPress sites?
Yes. WordPress is our most common optimisation target. We work with caching plugins (LiteSpeed, W3 Total Cache, WP Rocket) and can configure server-level caching directly.
Will changes break my site?
We work on a staging environment first and test thoroughly before deploying to production. Nothing goes live on your site without your approval.
What if my site is on a third-party platform like Shopify?
Some optimisations (server-side, hosting) aren't available on hosted platforms. We'll tell you what's achievable within the platform's constraints before you pay anything.
What's the minimum Lighthouse score you can achieve?
Most sites reach 85–95 on desktop and 75–92 on mobile after optimisation. The limiting factor is usually third-party scripts (analytics, chat widgets, ads) that we can't remove.
How fast is your site, really?
We'll run a full Lighthouse audit and tell you what's dragging your scores down - before you spend anything.